3. Earth Alienation


The main threat to the human world has for several centuries been the economic modernization that (as Marx pointed out) destroyed all stability and set everythinng in motion. 

// Margaret Canovan xii

The uniformity and repeatability of print permeated the Renaissance with the idea of time and space as continuous measurable quantities. The immediate effect of this idea was to desacralize the world of nature and the world of power alike. The new technique of control of physical processes by segmentation and fragmentation separated God and Nature as much as Man and Nature, or man and man.
(UM. Marshall Mcluhan p.239)

The psychic and social consquences of print included and extension of its fissile and uniform character to the gradual homogenization of diverse regions with the resulting amplification of power, energy, and aggression that we associate with new nationalisms. Psychically, the visual extension and amplification of the indivisual by print had many effects. ... It involves a principle of extension by homogenization that is the key to understanding Western power. (237-238)

The favourite stance of literary man has long been “to view with alarm” or “to point with pride,” while scrupulously ignoring what’s going on. (269)

The photo and visual worlds are secure area of anesthesia.(272)

The business of the writer or the film-maker is to transfer the reader or viewer from one world, his own, to another, the world created by typography and film. (384)










Mark
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